Privacy

What you give us

When you buy, enquire about an instrument, or book a repair, we keep what that task needs: your name, email address, phone number where you give one, and — for a shipped order — your delivery address. We keep it so we can fulfil the order, answer you, and find the record later when you call about a guitar you bought two years ago.

Your card details never reach us

Payment is handled entirely by Square. You are on Square's own checkout page when you enter your card, and the number never touches this website or any server we run. We receive confirmation that a payment succeeded and nothing more. Square's handling of that data is governed by their privacy policy.

How we count visits

We keep our own basic count of which pages get looked at, so we know which instruments are drawing interest. It uses no cookies and does not identify you: the record is a one-way hash that cannot be reversed into an address or a person, and it is not shared with anyone. There is no Google Analytics here, no advertising pixel, and no third-party tracker of any kind.

Those counts are deleted after 13 months.

Who else sees it

Only the services required to run the shop: Square for payments and inventory, our email provider for order confirmations and replies, and Reverb for the instruments we also list there. Each sees only what its job requires. We do not sell, rent, or trade your details, and we do not send marketing email you did not ask for.

Asking us to delete it

Write or call and we will tell you what we hold and delete what we can. Completed sales have to stay on the books — tax and warranty records are not ours to discard — but enquiries, repair requests, and anything not tied to a sale can go.